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Sincere Seduction Intensive By School of Attraction

The Most Comprehensive Dating Course In The World

13 weeks to fix your dating once and for all

Next Start Date: Friday 21st June








Sincere Seduction Intensive

13 Week Course In Sydney, Australia

Enter your details and we will get in touch within 48 hours to line up a time to chat


Sincere Seduction Intensive

13 Week Course In Sydney, Australia

Enter your details and we will get in touch within 48 hours to line up a time to chat


What You’ll Get

Your Insurance Policy For A Funner Future

Get the experience so you understand what you like/don’t like in a partner before it’s too late. Also learn how to create fun experiences wherever you go.

13 Weeks To Fix Issues No One Tells You About

It’s sad that no one will tell you all the ways you annoy, irritate or exhaust people. We will, in the best way possible.

Social Skills You Should Know But Didn’t Get

Knowing how to flirt with women is a learnt trait and our society is letting men down. We’ll help you fix that.

Peek Inside

the course

Five Young Guys Complete Sincere Seduction Intensive


(Note that these guys are younger than the average student we get in the course. Older guys are less interested in being documented for privacy reasons) 





The Most Fun You’ll Have All Year

It’s fine to have a bit a fun for a week but we’re interested in creating habits that will keep you improving long after the course is over. The course is a roller coaster of nerves, excitement and new experiences. 

Psychologist Approved

This program is designed for skyrocketing your self confidence as well as creating long term habits. It will have a huge impact in other areas of your life as well. We strive to be direct with women, communicate our needs, establish integrity even in casual relationships and allow women to be a conduit for our own self development. Because we know it’s the only way to create true self confidence.

It’s Sure-Fire Paint By Numbers

We started the business in 2009 and in over 10 years, we’ve really perfected this course to work for almost anyone – regardless of race, income or attractiveness level. We started a revolution back in 2009 by teaching men to pick up by bringing out their inner confidence, without lying, manipulating or disrespecting women. We’ve increased self confidence and allowed guys to have better success with the ladies. 

Hold Your Hand Every Step Of The Way

Don’t worry – we won’t be getting you to do anything unless you’re ready. We support and motivate you every step of the way. We have a large active community of guys helping one another and supporting each other every step of the way. If you go to a popular night club in Sydney, you’ll spend half the night shaking hands with members of the community. 

We’ll Show You The Ins & Outs

Here’s how the course works over 12 weeks


Week #1:Guiding Principles, Making The Perfect Approach & Conversation Mastery Pt.1


The first week, everyone’s a little anxious and understandably so. You’re not sure if you’ve made the right decision, you have no idea how anything will go and how much you will humiliate yourself. By now, you will have your schedule, you’ve been sent all the access info for the tutorials/forum and you’ve completed some forms so we can understand how best to serve you. Brace yourself for the first strategy session where you get introduced to other students doing the course with you. The senior coach will get you pumped for your first in-field practical session with a coach where you’ll be approaching and talking to girls in busy bars or tourist areas. Don’t worry – we’ll be there to support you and give you advice every step of the way.


Week #2: Making Great Conversation and Teasing/Humour


After the first week, the nerves are slowly going away. You’ve gotten the biggest hurdle out of the way – just doing it. And you realise that it’s not such a big deal. Now it’s time to practice, but don’t worry we’re not leaving you alone. Mid-week you’ll have a strategy session with us to debrief on what happened last week, specific advice on how to improve and also to work on your self improvement. That weekend however, you’ll be heading out with a mentor. A mentor is a student who was in the same spot as you are just weeks ago, they’ve shattered some limiting beliefs, gotten some good results and they’re here to give you a leg up. Your mentor will introduce you to other students in the community.


Week #3:Setting Powerful Goals, Being A Great Wingman & Building Unstoppable Confidence

Exactly like Week 1, you have a strategy session mid-week, watch the relevant video tutorials and meet your coach for an in-field session. By now, you’re no longer feeling nervous, you understand how everything works and you’ve gotten comfortable with your surroundings.


Week #4:Building Deep Rapport & Plotting Your Journey For Success


Exactly like Week 2, you again have a strategy session mid-week, watch the relevant video tutorials and meet your mentor for an in-field session. By now, your mentor will have introduced you to some more guys in the community so you can make friends!


Week #5:Mastering Phone & Text Conversations, Creating the Perfect First Date & Failure Dynamics


Alternating back to the same thing – strategy session, video tutorials mid week and in-field coaching on weekend. At this time, you’ve found your feet, you no longer struggle with the samke issues as you did in week 1 and your confidence is popping.


Week #6:Body Language, Women On The Move &  Showing Off Your Strengths


Back to mentoring so strategy session, video tutorials mid week and mentor session on the weekend. By now your problems have become higher quality. You have dates lined up, you’re working on perfecting each area of your dating and you’re feeling like hot stuff. 

Week #7:Sexuality, How To Be Amazing In Bed & Casual Sex Relationships

Strategy Session, videos, in-field coaching. By week 7 you’re getting better results than ever before. You’re walking and talking more confidently and people are starting to notice.

Week #8:Choosing The Perfect Partner, Keeping Relationships Awesome & Happiness


Strategy Session, videos, mentor session. Your last session with your mentor. By now you’re great friends and you’ll probably meet up again in socially. Tonight your mentor will share with you all the ways he’s seen you improve and you’ll say goodnight pretty chuffed.

Weeks 9: The Last Coaching Session


You won’t realise it but your last session with your coach is going to give you a lump in your throat. Up until now we’ve created a structure for your growth and you’ve had some amazing experiences. Now it’s time to go out on your own – but don’t worry, we still have one last strategy and coaching session this week and of course we’re still here to give you advice and support anytime.

Weeks 10-12: Mentoring & Leadership


Once you’re ready, you will become a mentor. You know what the single best way to learn anything is? That’s to teach someone else. And that’s what this is designed to do – to give you a way to go out on your own but not leave you to fend for yourself. Being a mentor will give you perspective on how much you’ve grown in the past 9 weeks, how much you can help other guys get there and to keep you being a part of the community. You will find your success rate improve dramatically when you have a few inexperienced eyes looking to you for guidance.

It’s A Long-Term Relationship

Serious amount of value 

52 Hours In-Field Coaching

Coaching & Mentor Sessions

27 Hours Video Training Material

A-Z Tutorials Included

9 Strategy Sessions With Coach

Online discussion sessions

Active Community

Most active community in Aus

Unlimited Support

Email & SMS Support After Hours

Students Forum

Read everyone else’s diary

98% of our students

recommend buying from us

“All I could think as I was doing the course was, “Man, I wish I had done this sooner, I would have saved myself so much money and heartache.”

Connor, 48, Software Developer

” Everything was surprisingly easy… These guys have fun, they talk to women and they’ve become exceptionally good at it. It was SO much easier learning with them.”

Stuart, 35, Marketing Manager

One of the biggest things I gained was comfort in my own skin… As the weeks went on, I was starting to get some major improvement through the constant momentum. My goals were getting much more challenging and complex. My communication skills with women were improving and I was quickly getting better results with the women I talked to.”

John, 24, Student

Having experienced the best and most famous dating coaches in United States and London, Damien and his coaches are of the highest standard worldwide. His skills are fantastic and his attention to the student is unsurpassed. We are incredibly lucky to have him still living / teaching in Sydney.

Shayne, 19, Construction Worker

Paying the money was the best decision I ever made I have made friends with men who were motivated and pushed each other to succeed, who supported each other and helped each other to achieve a common goal; being involved with this kind of social group not only taught me a lot but also helped me raise the bar. Damien and his team’s knowledge and experience in the field taught me things that would have taken me a long time to figure out if I were to have done it on my own”

Jack, 25, Lawyer

Meet Damien.

Australia’s No. 1 Dating Coach & Creator of Sincere Seduction Intensive

“I went from struggling with generalised anxiety disorder to dating multiple women at the same time. I want to share the scientific strategies that helped me get over my anxiety, gain self confidence and get dates. I’ve helped thousands of men over 10 years regardless of their skill level. I’m confident this course can help you too.”

Pricing Structure

Here’s how the course works over 12 weeks

Course amount breakdown ^


What’s included: No. of Hrs $ Per Hour RRP Discount
In-field coaching with dating coach 20 150 4000 3000
Intensive video training 27 25.7 999 695
Strategy sessions with senior coach 9 200 2700 1800
In-field coaching with mentor 16 _ 800 Included
In-field coaching as mentee 16 _ 800 Included
Large active community Unlimited _ 200 Included
Phone & Email support Unlimited _ 500 Included
Student forum Unlimited _ 99 Included
TOTAL >88 hrs <$62.4 p/h 10 098 5495 (limited time only)


Money Back Guarantee

If you’ve tried everything in the course and you’re still getting no luck, we’ll give you a full refund with sincere apologies. Simple as that!

Incredibly Easy To Get Started

Whay happens after you apply? 

Step 1


Fill in the application form and we will be in touch to schedule a call. This approval process is just so we can be sure this course is right for you. 

Step 2


Once we approve you on the phone call, we will give you details on how to register. Note that we do not do pushy sales. We don’t want anyone that isn’t 100% ready

Step 3


After registrations, we will get in touch with you to figure out schedules. Schedules are made around the schedules of all students in the intake. 

Step 4


At this stage, we send you a questionnaire so that we can learn about you and tailor the course for your specific needs. We make sure everything is ready.

Step 4


Once we’re ready, we will schedule the first strategy session online where you’ll meet the coaches and the other student(s) doing the course with you for the next 12 weeks.

Frequently Asked Questions

Can I get drunk during the sessions?

We don’t allow drinking in any of our practical sessions. We don’t want anyone using alcohol as a crutch to give them fake confidence. We’ve had clients who have made up the course investment price by simply avoiding alcohol for the 3 month period.

How can you deliver all this for the same price as a weekend bootcamp or 10 day course?

Damien was determined to create a program that focussed on results for YOU before profits. He designed this 3 month program specifically so that it could match the price point of a high end weekend bootcamp, but deliver so much more value that there would be absolutely no competition.

What if I’m the one person that doesn’t get results?

Sadly, this is a fear that a lot of men have. We will personally screen you prior to commencing a program with us. There certainly can be circumstances under which we may be unable to help such as if you are suffering from a psychiatric disorder. But if you are simply a socially awkward guy, who has little to no experience with women or who suffers from a chronic case of social anxiety then, we can definitely help you. If we accept you into the program and you don’t get great results, then we will offer you 100% money back. This guarantee is written into your contract so that we are legally obliged to fulfil the warranty.

What if I can’t make certain dates?

Don’t worry, we can change dates to suit you. If you’re off on a holiday we can put the course on hold for you. If you’re sick, we’ll change dates around for you – we got you covered!

I feel like I know so much theory already. Do I really need to learn more?

Absolutely. The process we provide has taken years to perfect and we know that it’s unlike anything you’ve ever read before in the industry. Guys who need to be pushed into the theory sessions because they ‘know it all’ always come out grateful that they attended. Trust us, there’s plenty for you to learn yet – keep an open mind!

Do you provide private coaching sessions?

We do offer private coaching for those guys that prefer their privacy. However, it does cost considerably more and in our experience, doing the course with other guys builds a camaraderie that helps you build momentum and keep pushing yourself at an accelerated rate. The community we have is the most supportive environment you will find and this is incredibly valuable to your success. We’ll do it but we don’t recommend it.

Where am I doing these in-field coaching/mentor sessions?

All of your sessions will take part in and around the CBD. We have a variety of day and night venues we frequent, but where we go from week to week will vary based on weather and seasonal fluctuation.

Apply For The Course Now

 Sincere Seduction Intensive

Sydney, Australia

Next Start Date: Friday 21st June








Rated 4.7 out of 5
28 customer reviews
5 star86%
4 star7%
3 star4%
2 star0%
1 star3%

School of Attraction review - Very happy that I enrolled!!

Rated 5.0 out of 5

This testimonial is written on the looong journey back to Norway. It is the perfect time to mentally summarize my study year abroad in Sydney, whereby five months were spent in the SOA community of “exceptionally great men”. My handle on the forum is “Happy” and I am 24 years old.

First I want to say a little bit about where I was coming from. In terms of abilities with women I would rate myself average. I came from a tricky place, though. I was decently successful with women during my last “single” period up until I was 20 years old. I saw my game as narrow in terms of needing alcohol to have the confidence to pick up, but I did get a lot of make outs and occasionally also sex. The women that I hooked up with was usually not of the calibre that I wanted to go any further with them. I did get a girlfriend, though, that I enjoyed spending time with and made it worthwhile going of the market for.

2,5 years later (December 2010) we broke up and I was single again. In the mean time something had happened. I had been forced to drastically lower my alcohol consumption because of a medical condition that had occurred. This meant that my old game plan of getting intoxicated before chatting up birds was impossible and I had to start doing things sober. I did some approaches here and there when being out, but I was not very consistent with what I did. I was using ideas from Neil Strauss and David DeAngelo, which did not pay of well. I realise now that the main problem was that I was not confident about the fact that I had to present canned material to attract women.

By misinterpreting DeAngelos material I was overusing the cockey part in his cockey-funny mindset. I tended to repel girls that were attracted to me rather than to close them. My confidence with women was not good – especially in the bar/night club market. I knew that things needed to change.

I joined School of Attraction’s phone game seminar in late June, and wanted to meet some pick up guys that I could go out with and have a symbiotic friendship with as wingmen. I ended up talking to a School of Attraction guy that was a couple of weeks into the course and said: “Hey dude, if you’ve got the money sign up for it!” Seeing [name removed] speak to a crowd in a passionate way and seeing how passionate he was for coaching made an impression on me, but still – I thought it was way too much money. After a week of seriously thinking about it and also going out three times with people I met at the seminar made me sign up. As a student, this was/is a whole lot of money for me, but I was never in doubt that I would look back on the experience not regretting it when I submitted the payment. I knew that I would have it in me to take on this challenge with getting the most out of it. I also knew that I had it in me to push myself outside my comfort zone, but I needed a safe environment were I could get encouragement and support along the way. I take the hat of to people going on this journey on their own, but for me it would be too hard to start out with.

I expected that I would have to do all the hard work myself, but that there would be a community of people to help me out, and a coach that wanted me to succeed and would help me out wherever possible. That is exactly what my experience has been so far after five months. School Of Attraction does not seem to attract people that go for the quick fix of getting good with women. The quick fix does not exist. Most people, myself included, see the program as a way of creating new habits for oneself in terms of pushing oneself and going places one has not been before. From now on I do not see myself not trying to develop in any desired way in life. For now it is mostly about getting better with women, but that will probably change in the future. The point is that I have created a habit for myself were I don’t accept mediocrity where I know I can and want to get better.

During the period of the course my confidence with women increased a lot and I felt a gradual increase of skills even though there were some downs every now and then. The toughest part for me so far was right after the last practical. During the course it was easy to push myself in between the practicals to go out a lot, because I wanted to show myself that I had improved between every practical. When I did not have any regular practicals to go to it felt like the air went a little bit out of the balloon and it was really hard to motivate myself. That was when I decided that this was a crucial part of my journey and that I would face my issues and work even harder. I really pushed myself in terms of going out when it was the last thing in the world that I wanted to do. The result of that was that I got through the tough period with an even more increased confidence and very slowly more and more pieces started to fall into place. Looking back on my experiences lately would be jaw dropping for myself 6 months ago. I am in a really good place right now in terms of relating to women and it feels [censored word removed] good!

As most other people, I realised after a couple of months what I really wanted out of the path that I was going. In the beginning it was all about pulling girls, whereas now I know that the most important thing is to end up with a girl that I would be proud of and excited about spending the rest of my life with.

Is it worth the money? What I have written so far have hopefully been a give away – it has been/will be worth every cent. The fact that I paid what I paid has probably contributed a lot to my commitment to keep pushing myself when times get tough. My behaviours around women and in other parts of my life have definitely changed. Before I made a lot of excuses for not going 100% for a girl, whereas now I push every interaction as far as possible. I don’t believe in living life by playing it safe, which has lead to a lot of ups and some downs. My mentality now is that I am not that outcome dependent, but rather get a kick of trying to go further with an interaction. I don’t overanalyse things, but rather give an issue some thinking if it is a recurring thing.

For me, working on something that I know that I should be working on is the best way of generating happiness. “Getting better with women” is a goal that I have now, and is more a general focus point in life rather then a specific achievable one. Working with and towards something on a regular basis has boosted my sense of self and my level of happiness. My psychology and mental healthiness have never been better. Up to several people have lately commented on that they can tell that I am in a good place right now from the energy that I am radiating. Nothing is better to hear then that.

I can give SOA a lot of the credit for where I am right now and how I am feeling. I would not have been there without SOA. I have seen with my own eyes the transformations a lot of SOA guys, people that I am proud to call friends, have gone through. It is just amazing. Don’t expect to get there by doing the minimum requirements, though. Consistency with going out and setting up short term smart goals for yourself will get you there in time.

Personally, joining this community is one of the best decisions I have ever made.

Great coaching, great community, life changing experience

Erik P

Fun Experience...

Rated 5.0 out of 5

By the end of the course, I was sparking new conversations with women without hesitation, was quick witted and had made a genuine connection in only a few minutes nearly every time. Having these genuine connections and long conversations allowed me to know a lot more about the woman I was meeting, and afforded me the luxury of making more informed decisions on who I wanted to pursue a date with.

More importantly, I was having fun and what seemed like a daunting task to go out and meet women suddenly became more enjoyable and fun experience. Thank you again!

Damon S

The Community Bond Is Strong And Improvement Is Quick!

Rated 5.0 out of 5

After completing the course, a majority of students, mentors and coaches are tight…, our community, friendships and bonds are strong and therefore the improvement goes beyond completion of the course!! One of SOAs strengths is the motivation behind each person in the community; you see them constantly out; organising outings to go out and work on this stuff, giving advice from their experiences and contributing information into the community. I am confident that if I go out to a popular night club, I will come across SOA guys, even if I didn’t plan ahead and organise a friend, I know ill always find one there. This is gold!!

Shehan R