1300 443 429

You’re Smart. You’re Successful.
But Dating Still Feels Out of Your Control.

Join Sydney’s most respected dating coaching course – Over 12 weeks, you’ll build the confidence, skills, and mindset to connect with women in a way that feels natural and honest.

🚫 No sleaze. No pressure. Just clarity and a plan.

Next Start Date: 30th May

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Sincere Seduction Intensive

13 Week Course In Sydney, Australia

Enter your details and we will get in touch within 48 hours to line up a time to chat

    M

    Sincere Seduction Intensive

    13 Week Course In Sydney, Australia

    Enter your details and we will get in touch within 48 hours to line up a time to chat

      M

      No Sleaze.
      No Manipulation.
      No Games.

       
      When it comes to dating, I believe in real confidence, genuine connection, and psychology that works in the real world – not lines, routines, or manipulation.

      AVERAGE CLIENT RATING

      What You’ll Get

      You’ll Know Exactly What to Say

       

      Never run out of things to say again — learn how to create fun, confident conversations that women love.

      Confidence That Doesn’t Go Away

       

      You’ll learn how to rewire your mind and body to feel naturally confident in social situations.

      Women Actually Start Noticing You

       

      You’ll stop feeling invisible — and start seeing real attraction and interest in everyday life.

      WHAT DO OUR STUDENTS HAVE TO SAY?

      Five Young Guys Complete Sincere Seduction Intensive

       

      (Note that these guys are younger than the average student we get in the course. Older guys are less interested in being documented for privacy reasons)

       

       

       

       

      Why This Course Actually Works

      Real Confidence Is Fun

       

      This isn’t just drills – you’ll laugh, feel alive, and actually enjoy the process

      Pyschologist Approved For Long-Term Growth

       

      This program has been formally reviewed and approved by a licensed psychologist to ensure it supports long-term confidence, emotional health, and respectful connection

      Works For Smart, Overthinking Guys

       

      We’ve taught 1,000+ men to succeed socially without faking confidence or memorising lines

      You’re Never Doing It Alone

       

      You’ll get a coach and Sydney’s largest wingman community – real guys walking with you, not just theory on a screen

      Your 12-Week Transformation

      Here’s how the course works over 12 weeks

      Week

      1

      Perfect The Approach And Hook The Conversation

      Create the perfect first impression through body language and engaging small talk

      Week

      2

      Learn To Flirt With Teasing And Humour

      Build attraction by making her laugh and demonstrating your Interest

      Week

      3

      Build Unstoppable Confidence – Learn To Wing

      Proven steps to building core confidence, and multiply your success with a wingman

      Week

      4

      Build Rapport And Plot Your Success Journey

      Never be flaked on again – Craft conversations that create trust, connection, and clear next steps with the women you meet

      Week

      5

      Master Phone & Text Conversations, Create The Perfect First Date

      Turn phone and text chats into real-world dates with confidence, clarity, and charm

      Week

      6

      Learn To Show Off Your Strengths

      Identify and demonstrate your most attractive qualities as a man

      Week

      7

      Master The Art Of Sexual Tension And Escalation

      Identify when she’s interested and create so much sexual tension that escalation seems like a foregone conclusion

      Week

      8

      How To Screen For And Establish Casual Sex Relationships

      Easy strategies to identify if she’s open to a casual relationship, how to start and maintain it without pushing her away

      Week

      9

      Finding The Perfect Long Term Partner

      Learn to screen and attract the kind of woman you can see yourself with long term

      Weeks

      10-12

      Mentoring And Leadership Training

      Women love leaders – compounding your knowledge by stepping into the role of a mentor and leader to other men

      98% of our students

      recommend buying from us

      “All I could think as I was doing the course was, “Man, I wish I had done this sooner, I would have saved myself so much money and heartache.”

      Connor, 48, Software Developer

      ” Everything was surprisingly easy… These guys have fun, they talk to women and they’ve become exceptionally good at it. It was SO much easier learning with them.”

      Stuart, 35, Marketing Manager

      One of the biggest things I gained was comfort in my own skin… As the weeks went on, I was starting to get some major improvement through the constant momentum. My goals were getting much more challenging and complex. My communication skills with women were improving and I was quickly getting better results with the women I talked to.”

      John, 24, Student

      Having experienced the best and most famous dating coaches in United States and London, Damien and his coaches are of the highest standard worldwide. His skills are fantastic and his attention to the student is unsurpassed. We are incredibly lucky to have him still living / teaching in Sydney.

      Shayne, 19, Construction Worker

      Paying the money was the best decision I ever made I have made friends with men who were motivated and pushed each other to succeed, who supported each other and helped each other to achieve a common goal; being involved with this kind of social group not only taught me a lot but also helped me raise the bar. Damien and his team’s knowledge and experience in the field taught me things that would have taken me a long time to figure out if I were to have done it on my own”

      Jack, 25, Lawyer

      It’s A Long-Term Relationship

      Serious amount of value 

      52 Hours In-Field Coaching

      Coaching & Mentor Sessions

      27 Hours Video Training Material

      A-Z Tutorials Included

      9 Strategy Sessions With Coach

      Online discussion sessions

      Active Community

      Most active community in Aus

      Unlimited Support

      Email & SMS Support After Hours

      Students Forum

      Read everyone else’s diary

      Meet Damien – Dating Coach, Former Nice Guy, Now Confident AF.

       

      I’ve coached over 2,000 men in Sydney to build dating confidence that actually sticks.

      I used to be in your shoes — overthinking, avoiding rejection, and hoping women would just magically like me.

      That didn’t work.

      What worked was building real-world social confidence — and now I teach other smart, good men how to do the same.

      This is not a course. It’s a life shift.

      Most of our clients say this is the best investment they’ve ever made — not because it’s cheap, but because it works.

      Sincere Seduction Exclusive

      Tailored for high performers who want a 1:1 personal touch, value their privacy and elite level guidance

      POPULAR CHOICE

      Sincere Seduction Intensive

      Our core coaching program delivering dating success to 1000s of men over the last 17 years

      12 Weeks

      12 Weeks

      🎯 1:1 Weekly In Field Practical Sessions**

      🎯 Group Weekly In Field Practical Sessions

      🎥 Complete Sincere Seduction Video Training Series

      🎥 Complete Sincere Seduction Video Training Series

      💻 1:1 Weekly Inner Game Session With Damien Diecke**

      💻 Weekly Inner Game Group Session With Coach

      👨‍💼 Leadership Mentor Program

      👨‍💼 Leadership Mentor Program

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      📞 Unlimited Phone Support With Damien Diecke

      📞 Unlimited Phone Support With Damien Diecke

      🎧 Weekly Approach Audio Analysis**

       

      👕 Professional Sylist Session**

       

      $12,595

      $5,495

      (or 3 x $1,990 / month)

      Sincere Seduction Exclusive

      Tailored for high performers who want a 1:1 personal touch, value their privacy and elite level guidance

      12 Weeks

      🎯 1:1 Weekly In Field Practical Sessions**

      🎥 Complete Sincere Seduction Video Training Series

      💻 1:1 Weekly Inner Game Session With Damien Diecke**

      👨‍💼 Leadership Mentor Program

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      📞 Unlimited Phone Support With Damien Diecke

      🎧 Weekly Approach Audio Analysis**

      👕 Professional Sylist Session**

      $12,595

      POPULAR CHOICE

      Sincere Seduction Intensive

      Our core coaching program delivering dating success to 1000s of men over the last 17 years

      12 Weeks

      🎯 Group Weekly In Field Practical Sessions

      🎥 Complete Sincere Seduction Video Training Series

      💻 Weekly Inner Game Group Session With Coach

      👨‍💼 Leadership Mentor Program

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      📞 Unlimited Phone Support With Damien Diecke

      $5,495

      (or 3 x $1,990 / month)

      ** Course items unique to Signature Seduction Experience

      Money Back Guarantee

      If you’ve tried everything in the course and you’re still getting no luck, we’ll give you a full refund with sincere apologies. Simple as that!

      Here’s Exactly What To Expect (Step By Step)

      Whay happens after you apply? 

      1

      APPLY

       

      Fill in the form to book a consultation call

      2

      REGISTER

       

      After the call, we’ll invite you to join if you’re a good fit

      3

      Tailor & Schedule

       

      You’ll complete a brief questionnaire and we’ll coordinate your weekly sessions based on your availability

      4

      BEGIN

       

      Your 12-week transformation starts with a strategy session and live coaching

      Frequently Asked Questions

      ❓ Will this work for me personally?

      That’s exactly what the application call is for. This isn’t a one-size-fits-all course — I only invite guys who I genuinely believe will get results.


      Whether you’re starting from scratch or already have some experience, the coaching is tailored to your level, goals, and personality.


      Most students are surprised how quickly things start clicking once they have the right guidance and accountability.

      ❓ What if I’m shy, older, or not good-looking?

      That’s actually who this course was built for.


      Many of our most successful students were introverted, in their 30s or 40s, or didn’t think they were “naturally attractive.”


      The truth is, women are far more drawn to confidence, presence, and social skill than looks alone — and those are exactly the skills we help you build.

      ❓ How is this different from pickup artist or manipulative dating stuff?

      This course is the opposite of manipulative.


      There are no scripts, tricks, or games — just real social confidence, emotional intelligence, and direct communication.
      Everything we teach is based on respect, honesty, and integrity.


      That’s why we’re psychologist-approved and have been trusted by thousands of men over the past 17 years.

      ❓ What’s the time commitment each week?

      You’ll need to set aside about 4–6 hours per week:

      • 1 in-person coaching session

      • 1 online strategy or mindset session

      • Optional: practice exercises or real-world outings
        This course is designed for busy professionals — so everything is streamlined, focused, and built for real-world results.

      ❓ What if I can’t afford it right now?

      We totally understand it’s a significant investment — and it should be.


      This isn’t just a course, it’s a life-changing coaching experience.


      That said, we do offer a payment plan (3 x $1,990/month), and we only invite clients who are truly ready to make the most of it.
      If now isn’t the time, stay connected — we’re not going anywhere.

      ❓ Is this course really worth the price?

      Most online dating advice is cheap — and that’s exactly what it delivers.

      This program is different:

      • It runs over 12 weeks

      • It guarantees long term results

      • It’s been formally approved by a psychologist – no pseudo-scientific nonsense
      • And most importantly, it’s tailored to you — your personality, your pace, your challenges
        Over 17 years, we’ve helped thousands of smart, successful men get results where everything else failed.
        If you’re ready to change your life, this is the most effective and personalized path to do it.

      Apply For The Course Now

       Sincere Seduction Intensive

      Sydney, Australia

      Next Start Date: 30th May

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      4.7
      28 customer reviews
      5 star86%
      4 star7%
      3 star4%
      2 star0%
      1 star3%

      an investment, an insurance policy and so much more!

      26/07/2019

      Imagine this, you’re confronted with the choice of the car of your dreams or the woman of your dreams. Unless your dream car is a 90’s Nissan pulsar your probably not going to get anything good for $3500. However $3500 spent on school of attraction will teach you to find out what it is in a woman you value and how to find it. I literally went from struggling with everyday conversation with women to approaching and chatting just for the sake of it. The other day I got the number of this girl I’d been seeing at the gym. There’s no way it would have been able to do it without the experience i gained through school of attraction. That’s not to suggest I will find an absolutely perfect woman, I don’t think she exists. However my newly obtained knowledge helps me find a woman/women right for me.

      Adam J

      I had doubts but oh man what a ride!

      08/07/2017

      I’ll just tell you straight up, the course is without a doubt the best educational investment I’ve ever made. I’ve completed a degree in Psychology, and also a Counselling Diploma, but I’ve actually learnt much more from Damien, Adam, and my mentors. The reason is because the course is 80% practical and 20% theoretical, rather than studying.

      When I first started, I was literally shaking with nerves. But now, only 2.5 months later, I can go out during the day or night and approach just about any woman I want (I’ve approached girls with their mums, and even girls on their mobile phones whilst in Sportsgirl). And the best thing is that now I’m having the time of my life, I’ve never felt so alive. I’ve been getting numbers every week, and I’ve also learnt how to build enough rapport to get instant dates with women on the spot. These women, after the instant date, actually message me to hang out again. In other words, I got measurable results.

      After the first practical I was 100% better. I could not believe the results.

      Today I tell everyone that this wonderful course has given me a life I’m proud of, as I enjoy being young and everything that it has to offer.

      The best thing about Sincere Seduction Intensive is that they won’t change who you are. You’ll still be the same guy, just a more confident version. They won’t make you use any stupid gimmicky tricks or lines, it’s based on genuine and solid psychology of what works in terms of getting connected with other people. I was so impressed that there was no manipulation involved. That would have been a deal breaker for me. School of Attraction doesn’t rely on this, instead, you learn to have the confidence to speak your mind, and follow through with your actions, and it simply works. Who would have thought?..

      Ryan J

      The Community Bond Is Strong And Improvement Is Quick!

      07/10/2016

      After completing the course, a majority of students, mentors and coaches are tight…, our community, friendships and bonds are strong and therefore the improvement goes beyond completion of the course!! One of SOAs strengths is the motivation behind each person in the community; you see them constantly out; organising outings to go out and work on this stuff, giving advice from their experiences and contributing information into the community. I am confident that if I go out to a popular night club, I will come across SOA guys, even if I didn’t plan ahead and organise a friend, I know ill always find one there. This is gold!!

      Shehan R

      School of Attraction review - Very happy that I enrolled!!

      12/04/2015

      This testimonial is written on the looong journey back to Norway. It is the perfect time to mentally summarize my study year abroad in Sydney, whereby five months were spent in the SOA community of “exceptionally great men”. My handle on the forum is “Happy” and I am 24 years old.

      First I want to say a little bit about where I was coming from. In terms of abilities with women I would rate myself average. I came from a tricky place, though. I was decently successful with women during my last “single” period up until I was 20 years old. I saw my game as narrow in terms of needing alcohol to have the confidence to pick up, but I did get a lot of make outs and occasionally also sex. The women that I hooked up with was usually not of the calibre that I wanted to go any further with them. I did get a girlfriend, though, that I enjoyed spending time with and made it worthwhile going of the market for.

      2,5 years later (December 2010) we broke up and I was single again. In the mean time something had happened. I had been forced to drastically lower my alcohol consumption because of a medical condition that had occurred. This meant that my old game plan of getting intoxicated before chatting up birds was impossible and I had to start doing things sober. I did some approaches here and there when being out, but I was not very consistent with what I did. I was using ideas from Neil Strauss and David DeAngelo, which did not pay of well. I realise now that the main problem was that I was not confident about the fact that I had to present canned material to attract women.

      By misinterpreting DeAngelos material I was overusing the cockey part in his cockey-funny mindset. I tended to repel girls that were attracted to me rather than to close them. My confidence with women was not good – especially in the bar/night club market. I knew that things needed to change.

      I joined School of Attraction’s phone game seminar in late June, and wanted to meet some pick up guys that I could go out with and have a symbiotic friendship with as wingmen. I ended up talking to a School of Attraction guy that was a couple of weeks into the course and said: “Hey dude, if you’ve got the money sign up for it!” Seeing [name removed] speak to a crowd in a passionate way and seeing how passionate he was for coaching made an impression on me, but still – I thought it was way too much money. After a week of seriously thinking about it and also going out three times with people I met at the seminar made me sign up. As a student, this was/is a whole lot of money for me, but I was never in doubt that I would look back on the experience not regretting it when I submitted the payment. I knew that I would have it in me to take on this challenge with getting the most out of it. I also knew that I had it in me to push myself outside my comfort zone, but I needed a safe environment were I could get encouragement and support along the way. I take the hat of to people going on this journey on their own, but for me it would be too hard to start out with.

      I expected that I would have to do all the hard work myself, but that there would be a community of people to help me out, and a coach that wanted me to succeed and would help me out wherever possible. That is exactly what my experience has been so far after five months. School Of Attraction does not seem to attract people that go for the quick fix of getting good with women. The quick fix does not exist. Most people, myself included, see the program as a way of creating new habits for oneself in terms of pushing oneself and going places one has not been before. From now on I do not see myself not trying to develop in any desired way in life. For now it is mostly about getting better with women, but that will probably change in the future. The point is that I have created a habit for myself were I don’t accept mediocrity where I know I can and want to get better.

      During the period of the course my confidence with women increased a lot and I felt a gradual increase of skills even though there were some downs every now and then. The toughest part for me so far was right after the last practical. During the course it was easy to push myself in between the practicals to go out a lot, because I wanted to show myself that I had improved between every practical. When I did not have any regular practicals to go to it felt like the air went a little bit out of the balloon and it was really hard to motivate myself. That was when I decided that this was a crucial part of my journey and that I would face my issues and work even harder. I really pushed myself in terms of going out when it was the last thing in the world that I wanted to do. The result of that was that I got through the tough period with an even more increased confidence and very slowly more and more pieces started to fall into place. Looking back on my experiences lately would be jaw dropping for myself 6 months ago. I am in a really good place right now in terms of relating to women and it feels [censored word removed] good!

      As most other people, I realised after a couple of months what I really wanted out of the path that I was going. In the beginning it was all about pulling girls, whereas now I know that the most important thing is to end up with a girl that I would be proud of and excited about spending the rest of my life with.

      Is it worth the money? What I have written so far have hopefully been a give away – it has been/will be worth every cent. The fact that I paid what I paid has probably contributed a lot to my commitment to keep pushing myself when times get tough. My behaviours around women and in other parts of my life have definitely changed. Before I made a lot of excuses for not going 100% for a girl, whereas now I push every interaction as far as possible. I don’t believe in living life by playing it safe, which has lead to a lot of ups and some downs. My mentality now is that I am not that outcome dependent, but rather get a kick of trying to go further with an interaction. I don’t overanalyse things, but rather give an issue some thinking if it is a recurring thing.

      For me, working on something that I know that I should be working on is the best way of generating happiness. “Getting better with women” is a goal that I have now, and is more a general focus point in life rather then a specific achievable one. Working with and towards something on a regular basis has boosted my sense of self and my level of happiness. My psychology and mental healthiness have never been better. Up to several people have lately commented on that they can tell that I am in a good place right now from the energy that I am radiating. Nothing is better to hear then that.

      I can give SOA a lot of the credit for where I am right now and how I am feeling. I would not have been there without SOA. I have seen with my own eyes the transformations a lot of SOA guys, people that I am proud to call friends, have gone through. It is just amazing. Don’t expect to get there by doing the minimum requirements, though. Consistency with going out and setting up short term smart goals for yourself will get you there in time.

      Personally, joining this community is one of the best decisions I have ever made.

      Great coaching, great community, life changing experience

      Erik P