1300 443 429

You’re Smart. You’re Successful.
But Dating Still Feels Out of Your Control.

Join Sydney’s most respected dating coaching course – Over 12 weeks, you’ll build the confidence, skills, and mindset to connect with women in a way that feels natural and honest.

🚫 No sleaze. No pressure. Just clarity and a plan.

Next Start Date: 30th May

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Sincere Seduction Intensive

13 Week Course In Sydney, Australia

Enter your details and we will get in touch within 48 hours to line up a time to chat

    M

    Sincere Seduction Intensive

    13 Week Course In Sydney, Australia

    Enter your details and we will get in touch within 48 hours to line up a time to chat

      M

      No Sleaze.
      No Manipulation.
      No Games.

       
      When it comes to dating, I believe in real confidence, genuine connection, and psychology that works in the real world – not lines, routines, or manipulation.

      AVERAGE CLIENT RATING

      What You’ll Get

      You’ll Know Exactly What to Say

       

      Never run out of things to say again — learn how to create fun, confident conversations that women love.

      Confidence That Doesn’t Go Away

       

      You’ll learn how to rewire your mind and body to feel naturally confident in social situations.

      Women Actually Start Noticing You

       

      You’ll stop feeling invisible — and start seeing real attraction and interest in everyday life.

      WHAT DO OUR STUDENTS HAVE TO SAY?

      Five Young Guys Complete Sincere Seduction Intensive

       

      (Note that these guys are younger than the average student we get in the course. Older guys are less interested in being documented for privacy reasons)

       

       

       

       

      Why This Course Actually Works

      Real Confidence Is Fun

       

      This isn’t just drills – you’ll laugh, feel alive, and actually enjoy the process

      Pyschologist Approved For Long-Term Growth

       

      This program has been formally reviewed and approved by a licensed psychologist to ensure it supports long-term confidence, emotional health, and respectful connection

      Works For Smart, Overthinking Guys

       

      We’ve taught 1,000+ men to succeed socially without faking confidence or memorising lines

      You’re Never Doing It Alone

       

      You’ll get a coach and Sydney’s largest wingman community – real guys walking with you, not just theory on a screen

      Your 12-Week Transformation

      Here’s how the course works over 12 weeks

      Week

      1

      Perfect The Approach And Hook The Conversation

      Create the perfect first impression through body language and engaging small talk

      Week

      2

      Learn To Flirt With Teasing And Humour

      Build attraction by making her laugh and demonstrating your Interest

      Week

      3

      Build Unstoppable Confidence – Learn To Wing

      Proven steps to building core confidence, and multiply your success with a wingman

      Week

      4

      Build Rapport And Plot Your Success Journey

      Never be flaked on again – Craft conversations that create trust, connection, and clear next steps with the women you meet

      Week

      5

      Master Phone & Text Conversations, Create The Perfect First Date

      Turn phone and text chats into real-world dates with confidence, clarity, and charm

      Week

      6

      Learn To Show Off Your Strengths

      Identify and demonstrate your most attractive qualities as a man

      Week

      7

      Master The Art Of Sexual Tension And Escalation

      Identify when she’s interested and create so much sexual tension that escalation seems like a foregone conclusion

      Week

      8

      How To Screen For And Establish Casual Sex Relationships

      Easy strategies to identify if she’s open to a casual relationship, how to start and maintain it without pushing her away

      Week

      9

      Finding The Perfect Long Term Partner

      Learn to screen and attract the kind of woman you can see yourself with long term

      Weeks

      10-12

      Mentoring And Leadership Training

      Women love leaders – compounding your knowledge by stepping into the role of a mentor and leader to other men

      98% of our students

      recommend buying from us

      “All I could think as I was doing the course was, “Man, I wish I had done this sooner, I would have saved myself so much money and heartache.”

      Connor, 48, Software Developer

      ” Everything was surprisingly easy… These guys have fun, they talk to women and they’ve become exceptionally good at it. It was SO much easier learning with them.”

      Stuart, 35, Marketing Manager

      One of the biggest things I gained was comfort in my own skin… As the weeks went on, I was starting to get some major improvement through the constant momentum. My goals were getting much more challenging and complex. My communication skills with women were improving and I was quickly getting better results with the women I talked to.”

      John, 24, Student

      Having experienced the best and most famous dating coaches in United States and London, Damien and his coaches are of the highest standard worldwide. His skills are fantastic and his attention to the student is unsurpassed. We are incredibly lucky to have him still living / teaching in Sydney.

      Shayne, 19, Construction Worker

      Paying the money was the best decision I ever made I have made friends with men who were motivated and pushed each other to succeed, who supported each other and helped each other to achieve a common goal; being involved with this kind of social group not only taught me a lot but also helped me raise the bar. Damien and his team’s knowledge and experience in the field taught me things that would have taken me a long time to figure out if I were to have done it on my own”

      Jack, 25, Lawyer

      It’s A Long-Term Relationship

      Serious amount of value 

      52 Hours In-Field Coaching

      Coaching & Mentor Sessions

      27 Hours Video Training Material

      A-Z Tutorials Included

      9 Strategy Sessions With Coach

      Online discussion sessions

      Active Community

      Most active community in Aus

      Unlimited Support

      Email & SMS Support After Hours

      Students Forum

      Read everyone else’s diary

      Meet Damien – Dating Coach, Former Nice Guy, Now Confident AF.

       

      I’ve coached over 2,000 men in Sydney to build dating confidence that actually sticks.

      I used to be in your shoes — overthinking, avoiding rejection, and hoping women would just magically like me.

      That didn’t work.

      What worked was building real-world social confidence — and now I teach other smart, good men how to do the same.

      This is not a course. It’s a life shift.

      Most of our clients say this is the best investment they’ve ever made — not because it’s cheap, but because it works.

      Sincere Seduction Exclusive

      Tailored for high performers who want a 1:1 personal touch, value their privacy and elite level guidance

      POPULAR CHOICE

      Sincere Seduction Intensive

      Our core coaching program delivering dating success to 1000s of men over the last 17 years

      12 Weeks

      12 Weeks

      🎯 1:1 Weekly In Field Practical Sessions**

      🎯 Group Weekly In Field Practical Sessions

      🎥 Complete Sincere Seduction Video Training Series

      🎥 Complete Sincere Seduction Video Training Series

      💻 1:1 Weekly Inner Game Session With Damien Diecke**

      💻 Weekly Inner Game Group Session With Coach

      👨‍💼 Leadership Mentor Program

      👨‍💼 Leadership Mentor Program

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      📞 Unlimited Phone Support With Damien Diecke

      📞 Unlimited Phone Support With Damien Diecke

      🎧 Weekly Approach Audio Analysis**

       

      👕 Professional Sylist Session**

       

      $12,595

      $5,495

      (or 3 x $1,990 / month)

      Sincere Seduction Exclusive

      Tailored for high performers who want a 1:1 personal touch, value their privacy and elite level guidance

      12 Weeks

      🎯 1:1 Weekly In Field Practical Sessions**

      🎥 Complete Sincere Seduction Video Training Series

      💻 1:1 Weekly Inner Game Session With Damien Diecke**

      👨‍💼 Leadership Mentor Program

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      📞 Unlimited Phone Support With Damien Diecke

      🎧 Weekly Approach Audio Analysis**

      👕 Professional Sylist Session**

      $12,595

      POPULAR CHOICE

      Sincere Seduction Intensive

      Our core coaching program delivering dating success to 1000s of men over the last 17 years

      12 Weeks

      🎯 Group Weekly In Field Practical Sessions

      🎥 Complete Sincere Seduction Video Training Series

      💻 Weekly Inner Game Group Session With Coach

      👨‍💼 Leadership Mentor Program

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      📞 Unlimited Phone Support With Damien Diecke

      $5,495

      (or 3 x $1,990 / month)

      ** Course items unique to Signature Seduction Experience

      Money Back Guarantee

      If you’ve tried everything in the course and you’re still getting no luck, we’ll give you a full refund with sincere apologies. Simple as that!

      Here’s Exactly What To Expect (Step By Step)

      Whay happens after you apply? 

      1

      APPLY

       

      Fill in the form to book a consultation call

      2

      REGISTER

       

      After the call, we’ll invite you to join if you’re a good fit

      3

      Tailor & Schedule

       

      You’ll complete a brief questionnaire and we’ll coordinate your weekly sessions based on your availability

      4

      BEGIN

       

      Your 12-week transformation starts with a strategy session and live coaching

      Frequently Asked Questions

      ❓ Will this work for me personally?

      That’s exactly what the application call is for. This isn’t a one-size-fits-all course — I only invite guys who I genuinely believe will get results.


      Whether you’re starting from scratch or already have some experience, the coaching is tailored to your level, goals, and personality.


      Most students are surprised how quickly things start clicking once they have the right guidance and accountability.

      ❓ What if I’m shy, older, or not good-looking?

      That’s actually who this course was built for.


      Many of our most successful students were introverted, in their 30s or 40s, or didn’t think they were “naturally attractive.”


      The truth is, women are far more drawn to confidence, presence, and social skill than looks alone — and those are exactly the skills we help you build.

      ❓ How is this different from pickup artist or manipulative dating stuff?

      This course is the opposite of manipulative.


      There are no scripts, tricks, or games — just real social confidence, emotional intelligence, and direct communication.
      Everything we teach is based on respect, honesty, and integrity.


      That’s why we’re psychologist-approved and have been trusted by thousands of men over the past 17 years.

      ❓ What’s the time commitment each week?

      You’ll need to set aside about 4–6 hours per week:

      • 1 in-person coaching session

      • 1 online strategy or mindset session

      • Optional: practice exercises or real-world outings
        This course is designed for busy professionals — so everything is streamlined, focused, and built for real-world results.

      ❓ What if I can’t afford it right now?

      We totally understand it’s a significant investment — and it should be.


      This isn’t just a course, it’s a life-changing coaching experience.


      That said, we do offer a payment plan (3 x $1,990/month), and we only invite clients who are truly ready to make the most of it.
      If now isn’t the time, stay connected — we’re not going anywhere.

      ❓ Is this course really worth the price?

      Most online dating advice is cheap — and that’s exactly what it delivers.

      This program is different:

      • It runs over 12 weeks

      • It guarantees long term results

      • It’s been formally approved by a psychologist – no pseudo-scientific nonsense
      • And most importantly, it’s tailored to you — your personality, your pace, your challenges
        Over 17 years, we’ve helped thousands of smart, successful men get results where everything else failed.
        If you’re ready to change your life, this is the most effective and personalized path to do it.

      Apply For The Course Now

       Sincere Seduction Intensive

      Sydney, Australia

      Next Start Date: 30th May

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      4.7
      28 customer reviews
      5 star86%
      4 star7%
      3 star4%
      2 star0%
      1 star3%

      Beyond expectations!

      23/02/2022

      The School of Attraction course and team truly went above and beyond my expectations… I was always a bit skeptical of mens pick up courses, and scared of losing good money – but the money back guarantee pushed me over the edge.

      Having gone from a guy who struggled in most social situations to simply having the freedom to talk to, attract and get phone numbers from really beautiful women right in the middle of the street is still defying my own sense of what’s possible.

      I highly recommend this for any guy of any skill level. These guys are the real deal!

      Stewart S

      The best investment I have ever made in my life

      09/09/2021

      I did the School of Attraction course, followed by the Daygame Intensive, run by the awesome Daygame Adam.

      All I can say it was one of the best investments I have ever made in my life. I used to walk down the street, always looking at all the beautiful girls just passing me by. Adam’s help changed that for me. Now I’m going and meeting these beautiful girls, getting their numbers, going out on dates with them, and…well, you know 😉

      I couldn’t thank Adam and SOA enough. Highly recommended for any guy who’s just sick of letting gorgeous girls walk past.

      Petr J

      Only a good course for some. A little overpriced as well but Damien is extremely nice and helpful.

      05/03/2021

      Hi guys, my name is Ben and I am a former student of School of Attraction. I now have a long term girlfriend who I live with, but I achieved this mostly by BEING MYSELF- not from what they teach you on the course.

      I wouldn’t recommend this course if you have really bad social anxiety, Autism or no experience with women at all (I’m all three of these). Most students who I was on this course with were quite outgoing people who had already had experiences with girls- rather they just wanted to get ‘even better’ than where they were already and achieve consistent success without feeling like they were ‘fluking it’. Even though I have a girlfriend now who I am really confident with, I am still horrendously anxious walking back into a club or bar and find it hard to have any confidence with other girls. I came to accept that it’s probably just not my thing.

      If you have depression, social anxiety or Autism, then my advice is to avoid this course and most of the things they teach you (Except for ‘Question, Relate, Answer’ and the importance of your Tinder profile pictures). For the most part- BE YOURSELF. BE YOURSELF. BE YOURSELF. Use Tinder and DON’T BE AFRAID to tell girls that you’ve never been on a date before. I always thought girls would judge me as some unwanted loser for saying that, but they are very understanding! That’s what I did, and I am now living with and in a long-term relationship with the most beautiful girl in the world (I’m a little biased that’s for sure). The only thing is I do get a bit jealous of her because she has dated so many guys before me and had slept with lots of guys, even with more guys, whilst I didn’t lose my virginity until I met her.

      I discovered that it’s about finding what makes you happy in life, and I have found that in a long-term partner. So if spending $5000 on course fees, travelling all the way to the city and putting so much time, frustration, sadness, loneliness, suicidal ideation and mental energy into getting 2 unanswered phone numbers in the space of 3 months while other students around me breezed through it and took girls home for pleasure, then it’s probably not worth the investment. Even if you did get lucky, is that kind of input REALLY worth a few minutes of fun in bed? If its not working for you like it didn’t work for me, then find something else in life that makes you happy! Seek long term, its far more satisfying! I would encourage anyone who has never had a girlfriend or been on a date before to do what I did on Tinder as written above (However, I place no guarantee that that will always work. All girls are different. Fortunately, my girlfriend is very understanding).

      Note- if you have a mental condition and decide to undertake the course even after what I have written- then you MUST declare it to Damien when you sign up. Otherwise, they will not refund you the $5000 if the course doesn’t work for you.

      Ben S

      Educational!

      09/08/2019

      If you are hoping to improve your social skills, overcome anxiety or almost anything related to being more confident with potential partners then I highly recommend School of attraction.

      At SOA they have worked very hard to create a community of honest people who support each other in achieving their goals. The benefits of joining far out-reach the short courses they offer and even so, those courses are a lot of fun and efficiently educational.

      Damian S