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Sincere Seduction Intensive By School of Attraction

The Most Comprehensive Dating Course In The World

13 weeks to fix your dating once and for all

Next Start Date: Friday 21st June








Sincere Seduction Intensive

13 Week Course In Sydney, Australia

Enter your details and we will get in touch within 48 hours to line up a time to chat


Sincere Seduction Intensive

13 Week Course In Sydney, Australia

Enter your details and we will get in touch within 48 hours to line up a time to chat


What You’ll Get

Your Insurance Policy For A Funner Future

Get the experience so you understand what you like/don’t like in a partner before it’s too late. Also learn how to create fun experiences wherever you go.

13 Weeks To Fix Issues No One Tells You About

It’s sad that no one will tell you all the ways you annoy, irritate or exhaust people. We will, in the best way possible.

Social Skills You Should Know But Didn’t Get

Knowing how to flirt with women is a learnt trait and our society is letting men down. We’ll help you fix that.

Peek Inside

the course

Five Young Guys Complete Sincere Seduction Intensive


(Note that these guys are younger than the average student we get in the course. Older guys are less interested in being documented for privacy reasons) 





The Most Fun You’ll Have All Year

It’s fine to have a bit a fun for a week but we’re interested in creating habits that will keep you improving long after the course is over. The course is a roller coaster of nerves, excitement and new experiences. 

Psychologist Approved

This program is designed for skyrocketing your self confidence as well as creating long term habits. It will have a huge impact in other areas of your life as well. We strive to be direct with women, communicate our needs, establish integrity even in casual relationships and allow women to be a conduit for our own self development. Because we know it’s the only way to create true self confidence.

It’s Sure-Fire Paint By Numbers

We started the business in 2009 and in over 10 years, we’ve really perfected this course to work for almost anyone – regardless of race, income or attractiveness level. We started a revolution back in 2009 by teaching men to pick up by bringing out their inner confidence, without lying, manipulating or disrespecting women. We’ve increased self confidence and allowed guys to have better success with the ladies. 

Hold Your Hand Every Step Of The Way

Don’t worry – we won’t be getting you to do anything unless you’re ready. We support and motivate you every step of the way. We have a large active community of guys helping one another and supporting each other every step of the way. If you go to a popular night club in Sydney, you’ll spend half the night shaking hands with members of the community. 

We’ll Show You The Ins & Outs

Here’s how the course works over 12 weeks


Week #1:Guiding Principles, Making The Perfect Approach & Conversation Mastery Pt.1


The first week, everyone’s a little anxious and understandably so. You’re not sure if you’ve made the right decision, you have no idea how anything will go and how much you will humiliate yourself. By now, you will have your schedule, you’ve been sent all the access info for the tutorials/forum and you’ve completed some forms so we can understand how best to serve you. Brace yourself for the first strategy session where you get introduced to other students doing the course with you. The senior coach will get you pumped for your first in-field practical session with a coach where you’ll be approaching and talking to girls in busy bars or tourist areas. Don’t worry – we’ll be there to support you and give you advice every step of the way.


Week #2: Making Great Conversation and Teasing/Humour


After the first week, the nerves are slowly going away. You’ve gotten the biggest hurdle out of the way – just doing it. And you realise that it’s not such a big deal. Now it’s time to practice, but don’t worry we’re not leaving you alone. Mid-week you’ll have a strategy session with us to debrief on what happened last week, specific advice on how to improve and also to work on your self improvement. That weekend however, you’ll be heading out with a mentor. A mentor is a student who was in the same spot as you are just weeks ago, they’ve shattered some limiting beliefs, gotten some good results and they’re here to give you a leg up. Your mentor will introduce you to other students in the community.


Week #3:Setting Powerful Goals, Being A Great Wingman & Building Unstoppable Confidence

Exactly like Week 1, you have a strategy session mid-week, watch the relevant video tutorials and meet your coach for an in-field session. By now, you’re no longer feeling nervous, you understand how everything works and you’ve gotten comfortable with your surroundings.


Week #4:Building Deep Rapport & Plotting Your Journey For Success


Exactly like Week 2, you again have a strategy session mid-week, watch the relevant video tutorials and meet your mentor for an in-field session. By now, your mentor will have introduced you to some more guys in the community so you can make friends!


Week #5:Mastering Phone & Text Conversations, Creating the Perfect First Date & Failure Dynamics


Alternating back to the same thing – strategy session, video tutorials mid week and in-field coaching on weekend. At this time, you’ve found your feet, you no longer struggle with the samke issues as you did in week 1 and your confidence is popping.


Week #6:Body Language, Women On The Move &  Showing Off Your Strengths


Back to mentoring so strategy session, video tutorials mid week and mentor session on the weekend. By now your problems have become higher quality. You have dates lined up, you’re working on perfecting each area of your dating and you’re feeling like hot stuff. 

Week #7:Sexuality, How To Be Amazing In Bed & Casual Sex Relationships

Strategy Session, videos, in-field coaching. By week 7 you’re getting better results than ever before. You’re walking and talking more confidently and people are starting to notice.

Week #8:Choosing The Perfect Partner, Keeping Relationships Awesome & Happiness


Strategy Session, videos, mentor session. Your last session with your mentor. By now you’re great friends and you’ll probably meet up again in socially. Tonight your mentor will share with you all the ways he’s seen you improve and you’ll say goodnight pretty chuffed.

Weeks 9: The Last Coaching Session


You won’t realise it but your last session with your coach is going to give you a lump in your throat. Up until now we’ve created a structure for your growth and you’ve had some amazing experiences. Now it’s time to go out on your own – but don’t worry, we still have one last strategy and coaching session this week and of course we’re still here to give you advice and support anytime.

Weeks 10-12: Mentoring & Leadership


Once you’re ready, you will become a mentor. You know what the single best way to learn anything is? That’s to teach someone else. And that’s what this is designed to do – to give you a way to go out on your own but not leave you to fend for yourself. Being a mentor will give you perspective on how much you’ve grown in the past 9 weeks, how much you can help other guys get there and to keep you being a part of the community. You will find your success rate improve dramatically when you have a few inexperienced eyes looking to you for guidance.

It’s A Long-Term Relationship

Serious amount of value 

52 Hours In-Field Coaching

Coaching & Mentor Sessions

27 Hours Video Training Material

A-Z Tutorials Included

9 Strategy Sessions With Coach

Online discussion sessions

Active Community

Most active community in Aus

Unlimited Support

Email & SMS Support After Hours

Students Forum

Read everyone else’s diary

98% of our students

recommend buying from us

“All I could think as I was doing the course was, “Man, I wish I had done this sooner, I would have saved myself so much money and heartache.”

Connor, 48, Software Developer

” Everything was surprisingly easy… These guys have fun, they talk to women and they’ve become exceptionally good at it. It was SO much easier learning with them.”

Stuart, 35, Marketing Manager

One of the biggest things I gained was comfort in my own skin… As the weeks went on, I was starting to get some major improvement through the constant momentum. My goals were getting much more challenging and complex. My communication skills with women were improving and I was quickly getting better results with the women I talked to.”

John, 24, Student

Having experienced the best and most famous dating coaches in United States and London, Damien and his coaches are of the highest standard worldwide. His skills are fantastic and his attention to the student is unsurpassed. We are incredibly lucky to have him still living / teaching in Sydney.

Shayne, 19, Construction Worker

Paying the money was the best decision I ever made I have made friends with men who were motivated and pushed each other to succeed, who supported each other and helped each other to achieve a common goal; being involved with this kind of social group not only taught me a lot but also helped me raise the bar. Damien and his team’s knowledge and experience in the field taught me things that would have taken me a long time to figure out if I were to have done it on my own”

Jack, 25, Lawyer

Meet Damien.

Australia’s No. 1 Dating Coach & Creator of Sincere Seduction Intensive

“I went from struggling with generalised anxiety disorder to dating multiple women at the same time. I want to share the scientific strategies that helped me get over my anxiety, gain self confidence and get dates. I’ve helped thousands of men over 10 years regardless of their skill level. I’m confident this course can help you too.”

Pricing Structure

Here’s how the course works over 12 weeks

Course amount breakdown ^


What’s included: No. of Hrs $ Per Hour RRP Discount
In-field coaching with dating coach 20 150 4000 3000
Intensive video training 27 25.7 999 695
Strategy sessions with senior coach 9 200 2700 1800
In-field coaching with mentor 16 _ 800 Included
In-field coaching as mentee 16 _ 800 Included
Large active community Unlimited _ 200 Included
Phone & Email support Unlimited _ 500 Included
Student forum Unlimited _ 99 Included
TOTAL >88 hrs <$62.4 p/h 10 098 5495 (limited time only)


Money Back Guarantee

If you’ve tried everything in the course and you’re still getting no luck, we’ll give you a full refund with sincere apologies. Simple as that!

Incredibly Easy To Get Started

Whay happens after you apply? 

Step 1


Fill in the application form and we will be in touch to schedule a call. This approval process is just so we can be sure this course is right for you. 

Step 2


Once we approve you on the phone call, we will give you details on how to register. Note that we do not do pushy sales. We don’t want anyone that isn’t 100% ready

Step 3


After registrations, we will get in touch with you to figure out schedules. Schedules are made around the schedules of all students in the intake. 

Step 4


At this stage, we send you a questionnaire so that we can learn about you and tailor the course for your specific needs. We make sure everything is ready.

Step 4


Once we’re ready, we will schedule the first strategy session online where you’ll meet the coaches and the other student(s) doing the course with you for the next 12 weeks.

Frequently Asked Questions

Can I get drunk during the sessions?

We don’t allow drinking in any of our practical sessions. We don’t want anyone using alcohol as a crutch to give them fake confidence. We’ve had clients who have made up the course investment price by simply avoiding alcohol for the 3 month period.

How can you deliver all this for the same price as a weekend bootcamp or 10 day course?

Damien was determined to create a program that focussed on results for YOU before profits. He designed this 3 month program specifically so that it could match the price point of a high end weekend bootcamp, but deliver so much more value that there would be absolutely no competition.

What if I’m the one person that doesn’t get results?

Sadly, this is a fear that a lot of men have. We will personally screen you prior to commencing a program with us. There certainly can be circumstances under which we may be unable to help such as if you are suffering from a psychiatric disorder. But if you are simply a socially awkward guy, who has little to no experience with women or who suffers from a chronic case of social anxiety then, we can definitely help you. If we accept you into the program and you don’t get great results, then we will offer you 100% money back. This guarantee is written into your contract so that we are legally obliged to fulfil the warranty.

What if I can’t make certain dates?

Don’t worry, we can change dates to suit you. If you’re off on a holiday we can put the course on hold for you. If you’re sick, we’ll change dates around for you – we got you covered!

I feel like I know so much theory already. Do I really need to learn more?

Absolutely. The process we provide has taken years to perfect and we know that it’s unlike anything you’ve ever read before in the industry. Guys who need to be pushed into the theory sessions because they ‘know it all’ always come out grateful that they attended. Trust us, there’s plenty for you to learn yet – keep an open mind!

Do you provide private coaching sessions?

We do offer private coaching for those guys that prefer their privacy. However, it does cost considerably more and in our experience, doing the course with other guys builds a camaraderie that helps you build momentum and keep pushing yourself at an accelerated rate. The community we have is the most supportive environment you will find and this is incredibly valuable to your success. We’ll do it but we don’t recommend it.

Where am I doing these in-field coaching/mentor sessions?

All of your sessions will take part in and around the CBD. We have a variety of day and night venues we frequent, but where we go from week to week will vary based on weather and seasonal fluctuation.

Apply For The Course Now

 Sincere Seduction Intensive

Sydney, Australia

Next Start Date: Friday 21st June








Rated 4.7 out of 5
28 customer reviews
5 star86%
4 star7%
3 star4%
2 star0%
1 star3%

I had doubts but oh man what a ride!

Rated 5.0 out of 5

I’ll just tell you straight up, the course is without a doubt the best educational investment I’ve ever made. I’ve completed a degree in Psychology, and also a Counselling Diploma, but I’ve actually learnt much more from Damien, Adam, and my mentors. The reason is because the course is 80% practical and 20% theoretical, rather than studying.

When I first started, I was literally shaking with nerves. But now, only 2.5 months later, I can go out during the day or night and approach just about any woman I want (I’ve approached girls with their mums, and even girls on their mobile phones whilst in Sportsgirl). And the best thing is that now I’m having the time of my life, I’ve never felt so alive. I’ve been getting numbers every week, and I’ve also learnt how to build enough rapport to get instant dates with women on the spot. These women, after the instant date, actually message me to hang out again. In other words, I got measurable results.

After the first practical I was 100% better. I could not believe the results.

Today I tell everyone that this wonderful course has given me a life I’m proud of, as I enjoy being young and everything that it has to offer.

The best thing about Sincere Seduction Intensive is that they won’t change who you are. You’ll still be the same guy, just a more confident version. They won’t make you use any stupid gimmicky tricks or lines, it’s based on genuine and solid psychology of what works in terms of getting connected with other people. I was so impressed that there was no manipulation involved. That would have been a deal breaker for me. School of Attraction doesn’t rely on this, instead, you learn to have the confidence to speak your mind, and follow through with your actions, and it simply works. Who would have thought?..

Ryan J

I had no idea what to expect

Rated 5.0 out of 5

Not knowing what to expect from Damien and his team and not knowing how well he’d be as a coach, I would be lying if I said I wasn’t still a little skeptical to whether he was the real deal or not when it came to my first practical. However this skepticism quickly disappeared as I not only saw women opening them constantly but seeing them handle it like a smooth m*therf*cker. I manage to see how good they were and just oozed confident energy everywhere they went. I remember thinking to myself I want to be like these guys!


Most comprehensive course of its kind! Totally transformed my interactions with women

Rated 5.0 out of 5

Prior to starting this course, my interactions with women were terrible. I was scared of them and suffered social anxiety around them and never ever approached a woman out at night, let alone in the day.

I wanted to find a course that would encompass both the theoretical and practical aspects of making this change in my life. The reason for this was I knew a lot of my problem had to do with my inner beliefs, so clearly these needed to be changed, but I also understood that without someone to practically guide me and push me, it was unlikely I was every going to make this change myself. I knew deep inside me that if I could just be myself with woman I could do so much better.

I researched this extensively in Sydney, where I live, and without question the School of Attraction course is the most comprehensive course of its kind that I have ever found. Its a 3 month course that involves 2 hours of theory per week, and a 4 hours practical session each week. This amounts to a massive 18 hours of theory and 36 hours of practical sessions! And let me tell you, there is no way you are not going to be good with women after that!!!

It includes not only everything you could possibly think of, but it includes so much more than that too. There is an incredible level of research that has gone into the theory, including medical, psychological and indeed all of the theoretical viewpoints have been founded on scientific studies and extensive experience. I found this incredibly impressive being quite scientific and fact based. This is not just someone’s opinion but takes all the research out there and consolidates it.

The other thing I really liked about it is that it is an end to end course, from how to approach women anywhere (and I mean anywhere) to getting a date, to dating itself, and finally to relationship. To say its a pickup course would be to cheapen it. It really is a full program that empowers you to find and keep the women you want.

After 10 weeks, not only have I had 36 hours of practical sessions, but in conjunction with the fellow students I met, we quickly established a weekly outing (at the minimum) where we would go out together and work on our approach, rapport building, flirting, etc, etc. So I have made some good friends out of it and now we go out and support each other. This has been great as it allows your friends to keep pushing you and you them to get better and better, not to mention having people to wing with, although eventually you get to the point where you don’t need a wingman!

There are a number of coaches and I can firmly say that the ones I have had are incredible. They really have mastered the whole approach and interaction and let me be clear, nothing about this course is about manipulation, lying or cheating. Its about being the authentic you in every situation. As a result the course has been an incredible boost to my self-esteem and confidence as I have watched myself get to the point where women are really enjoying interacting with me, and I look at myself with pride and amazement, while I reflect this is the me I have always wanted to be: relaxed, at ease, myself, able to flirt and tease and really connect with women, which of course is what its all about.

Each week there is also theoretical homework and I will make clear that while this course is the most comprehensive of its kind, that does mean it requires a lot of time and effort. Typically each week has 2 hours theory and a 4 hour practical session and then there is homework which takes anywhere from 30 mins to 2 hours depending on firstly how hard you find it and secondly how well you do it. However some of the homework while very difficult, was so rewarding as for example you learn to identify your passions and how to talk about them so that you can connect easily with others. You learn about your strengths and how to talk about them in a very modest way. So really you the homework is hard because you have to learn about yourself, your strengths, your weakness, who you are and what you want. And some of that can be quite challenging. However I learnt so much about myself through this process that I also found it incredibly rewarding. If you think about it, when you are really connected to yourself, when you know who you are and what you want, then you can connect to others much more easily and women are very attracted to men that are sure of themselves.

So, going forward I have freed myself of fear of approaching and have to say I love day approaching the best, because with a strong opening and a great compliment, it makes such a powerful impression – they love it as you can totally make their day! I now have a great group of friends to go out with too that have the same interests, so I really feel that with beautiful women now in my life and great similar minded friends to go out with, this aspect of my life is finally in order.

Amazingly comprehensive, unique, involves theoretical and practical aspects, meet like minded people to go out with

Kevin P

Everything was surprisingly easy

Rated 5.0 out of 5

The best part is that these guys are not the type of guys you see out standing awkwardly, not approaching with a game face that would creep their own mothers out. These guys have fun, they talk to women and they have become exceptionally good at it. A lot of guys have consistent success, have built their dating lifestyles to an amazing level, and have grown to become the men they always wanted to be. They are confident and they have fun even to a point of where women approach them just to be part of the fun.

Stuart S