1300 443 429

You’re Smart. You’re Successful.
But Dating Still Feels Out of Your Control.

Join Sydney’s most respected dating coaching course – Over 12 weeks, you’ll build the confidence, skills, and mindset to connect with women in a way that feels natural and honest.

🚫 No sleaze. No pressure. Just clarity and a plan.

Next Start Date: 30th May

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Sincere Seduction Intensive

13 Week Course In Sydney, Australia

Enter your details and we will get in touch within 48 hours to line up a time to chat

    M

    Sincere Seduction Intensive

    13 Week Course In Sydney, Australia

    Enter your details and we will get in touch within 48 hours to line up a time to chat

      M

      No Sleaze.
      No Manipulation.
      No Games.

       
      When it comes to dating, I believe in real confidence, genuine connection, and psychology that works in the real world – not lines, routines, or manipulation.

      AVERAGE CLIENT RATING

      What You’ll Get

      You’ll Know Exactly What to Say

       

      Never run out of things to say again — learn how to create fun, confident conversations that women love.

      Confidence That Doesn’t Go Away

       

      You’ll learn how to rewire your mind and body to feel naturally confident in social situations.

      Women Actually Start Noticing You

       

      You’ll stop feeling invisible — and start seeing real attraction and interest in everyday life.

      WHAT DO OUR STUDENTS HAVE TO SAY?

      Five Young Guys Complete Sincere Seduction Intensive

       

      (Note that these guys are younger than the average student we get in the course. Older guys are less interested in being documented for privacy reasons)

       

       

       

       

      Why This Course Actually Works

      Real Confidence Is Fun

       

      This isn’t just drills – you’ll laugh, feel alive, and actually enjoy the process

      Pyschologist Approved For Long-Term Growth

       

      This program has been formally reviewed and approved by a licensed psychologist to ensure it supports long-term confidence, emotional health, and respectful connection

      Works For Smart, Overthinking Guys

       

      We’ve taught 1,000+ men to succeed socially without faking confidence or memorising lines

      You’re Never Doing It Alone

       

      You’ll get a coach and Sydney’s largest wingman community – real guys walking with you, not just theory on a screen

      Your 12-Week Transformation

      Here’s how the course works over 12 weeks

      Week

      1

      Perfect The Approach And Hook The Conversation

      Create the perfect first impression through body language and engaging small talk

      Week

      2

      Learn To Flirt With Teasing And Humour

      Build attraction by making her laugh and demonstrating your Interest

      Week

      3

      Build Unstoppable Confidence – Learn To Wing

      Proven steps to building core confidence, and multiply your success with a wingman

      Week

      4

      Build Rapport And Plot Your Success Journey

      Never be flaked on again – Craft conversations that create trust, connection, and clear next steps with the women you meet

      Week

      5

      Master Phone & Text Conversations, Create The Perfect First Date

      Turn phone and text chats into real-world dates with confidence, clarity, and charm

      Week

      6

      Learn To Show Off Your Strengths

      Identify and demonstrate your most attractive qualities as a man

      Week

      7

      Master The Art Of Sexual Tension And Escalation

      Identify when she’s interested and create so much sexual tension that escalation seems like a foregone conclusion

      Week

      8

      How To Screen For And Establish Casual Sex Relationships

      Easy strategies to identify if she’s open to a casual relationship, how to start and maintain it without pushing her away

      Week

      9

      Finding The Perfect Long Term Partner

      Learn to screen and attract the kind of woman you can see yourself with long term

      Weeks

      10-12

      Mentoring And Leadership Training

      Women love leaders – compounding your knowledge by stepping into the role of a mentor and leader to other men

      98% of our students

      recommend buying from us

      “All I could think as I was doing the course was, “Man, I wish I had done this sooner, I would have saved myself so much money and heartache.”

      Connor, 48, Software Developer

      ” Everything was surprisingly easy… These guys have fun, they talk to women and they’ve become exceptionally good at it. It was SO much easier learning with them.”

      Stuart, 35, Marketing Manager

      One of the biggest things I gained was comfort in my own skin… As the weeks went on, I was starting to get some major improvement through the constant momentum. My goals were getting much more challenging and complex. My communication skills with women were improving and I was quickly getting better results with the women I talked to.”

      John, 24, Student

      Having experienced the best and most famous dating coaches in United States and London, Damien and his coaches are of the highest standard worldwide. His skills are fantastic and his attention to the student is unsurpassed. We are incredibly lucky to have him still living / teaching in Sydney.

      Shayne, 19, Construction Worker

      Paying the money was the best decision I ever made I have made friends with men who were motivated and pushed each other to succeed, who supported each other and helped each other to achieve a common goal; being involved with this kind of social group not only taught me a lot but also helped me raise the bar. Damien and his team’s knowledge and experience in the field taught me things that would have taken me a long time to figure out if I were to have done it on my own”

      Jack, 25, Lawyer

      It’s A Long-Term Relationship

      Serious amount of value 

      52 Hours In-Field Coaching

      Coaching & Mentor Sessions

      27 Hours Video Training Material

      A-Z Tutorials Included

      9 Strategy Sessions With Coach

      Online discussion sessions

      Active Community

      Most active community in Aus

      Unlimited Support

      Email & SMS Support After Hours

      Students Forum

      Read everyone else’s diary

      Meet Damien – Dating Coach, Former Nice Guy, Now Confident AF.

       

      I’ve coached over 2,000 men in Sydney to build dating confidence that actually sticks.

      I used to be in your shoes — overthinking, avoiding rejection, and hoping women would just magically like me.

      That didn’t work.

      What worked was building real-world social confidence — and now I teach other smart, good men how to do the same.

      This is not a course. It’s a life shift.

      Most of our clients say this is the best investment they’ve ever made — not because it’s cheap, but because it works.

      Sincere Seduction Exclusive

      Tailored for high performers who want a 1:1 personal touch, value their privacy and elite level guidance

      POPULAR CHOICE

      Sincere Seduction Intensive

      Our core coaching program delivering dating success to 1000s of men over the last 17 years

      12 Weeks

      12 Weeks

      🎯 1:1 Weekly In Field Practical Sessions**

      🎯 Group Weekly In Field Practical Sessions

      🎥 Complete Sincere Seduction Video Training Series

      🎥 Complete Sincere Seduction Video Training Series

      💻 1:1 Weekly Inner Game Session With Damien Diecke**

      💻 Weekly Inner Game Group Session With Coach

      👨‍💼 Leadership Mentor Program

      👨‍💼 Leadership Mentor Program

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      📞 Unlimited Phone Support With Damien Diecke

      📞 Unlimited Phone Support With Damien Diecke

      🎧 Weekly Approach Audio Analysis**

       

      👕 Professional Sylist Session**

       

      $12,595

      $5,495

      (or 3 x $1,990 / month)

      Sincere Seduction Exclusive

      Tailored for high performers who want a 1:1 personal touch, value their privacy and elite level guidance

      12 Weeks

      🎯 1:1 Weekly In Field Practical Sessions**

      🎥 Complete Sincere Seduction Video Training Series

      💻 1:1 Weekly Inner Game Session With Damien Diecke**

      👨‍💼 Leadership Mentor Program

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      📞 Unlimited Phone Support With Damien Diecke

      🎧 Weekly Approach Audio Analysis**

      👕 Professional Sylist Session**

      $12,595

      POPULAR CHOICE

      Sincere Seduction Intensive

      Our core coaching program delivering dating success to 1000s of men over the last 17 years

      12 Weeks

      🎯 Group Weekly In Field Practical Sessions

      🎥 Complete Sincere Seduction Video Training Series

      💻 Weekly Inner Game Group Session With Coach

      👨‍💼 Leadership Mentor Program

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      📞 Unlimited Phone Support With Damien Diecke

      $5,495

      (or 3 x $1,990 / month)

      ** Course items unique to Signature Seduction Experience

      Money Back Guarantee

      If you’ve tried everything in the course and you’re still getting no luck, we’ll give you a full refund with sincere apologies. Simple as that!

      Here’s Exactly What To Expect (Step By Step)

      Whay happens after you apply? 

      1

      APPLY

       

      Fill in the form to book a consultation call

      2

      REGISTER

       

      After the call, we’ll invite you to join if you’re a good fit

      3

      Tailor & Schedule

       

      You’ll complete a brief questionnaire and we’ll coordinate your weekly sessions based on your availability

      4

      BEGIN

       

      Your 12-week transformation starts with a strategy session and live coaching

      Frequently Asked Questions

      ❓ Will this work for me personally?

      That’s exactly what the application call is for. This isn’t a one-size-fits-all course — I only invite guys who I genuinely believe will get results.


      Whether you’re starting from scratch or already have some experience, the coaching is tailored to your level, goals, and personality.


      Most students are surprised how quickly things start clicking once they have the right guidance and accountability.

      ❓ What if I’m shy, older, or not good-looking?

      That’s actually who this course was built for.


      Many of our most successful students were introverted, in their 30s or 40s, or didn’t think they were “naturally attractive.”


      The truth is, women are far more drawn to confidence, presence, and social skill than looks alone — and those are exactly the skills we help you build.

      ❓ How is this different from pickup artist or manipulative dating stuff?

      This course is the opposite of manipulative.


      There are no scripts, tricks, or games — just real social confidence, emotional intelligence, and direct communication.
      Everything we teach is based on respect, honesty, and integrity.


      That’s why we’re psychologist-approved and have been trusted by thousands of men over the past 17 years.

      ❓ What’s the time commitment each week?

      You’ll need to set aside about 4–6 hours per week:

      • 1 in-person coaching session

      • 1 online strategy or mindset session

      • Optional: practice exercises or real-world outings
        This course is designed for busy professionals — so everything is streamlined, focused, and built for real-world results.

      ❓ What if I can’t afford it right now?

      We totally understand it’s a significant investment — and it should be.


      This isn’t just a course, it’s a life-changing coaching experience.


      That said, we do offer a payment plan (3 x $1,990/month), and we only invite clients who are truly ready to make the most of it.
      If now isn’t the time, stay connected — we’re not going anywhere.

      ❓ Is this course really worth the price?

      Most online dating advice is cheap — and that’s exactly what it delivers.

      This program is different:

      • It runs over 12 weeks

      • It guarantees long term results

      • It’s been formally approved by a psychologist – no pseudo-scientific nonsense
      • And most importantly, it’s tailored to you — your personality, your pace, your challenges
        Over 17 years, we’ve helped thousands of smart, successful men get results where everything else failed.
        If you’re ready to change your life, this is the most effective and personalized path to do it.

      Apply For The Course Now

       Sincere Seduction Intensive

      Sydney, Australia

      Next Start Date: 30th May

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      4.7
      28 customer reviews
      5 star86%
      4 star7%
      3 star4%
      2 star0%
      1 star3%

      These Guys Are The Real Deal

      15/04/2024

      So in 2015, I actually signed up with a local competing dating coach in Sydney (Social Coach) and my initial experience with them was good, but one month out of the program I was more or less back where I started – Struggling to make any approaches and generally a dateless nigel.

      In 2017, after talking to a mate who had worked with School of Attraction, I decided to give the whole dating coaching thing one more try.

      And BOY was I glad I did.

      The program which went over 3 months just got me taking action with girls all the time. Within weeks I was starting to approach women all on my own which is something I could never have done without a group of friends for backup.

      The coaches (special shout out to Denzel and Damien), were incredibly supportive. I had a session where I melted down after having been fired from my job, and they decided to give me an entire coaching session for free because they felt bad for me having had a bad day.

      I’m still heading out with a lot of the boys I did the course with, and we’re having a blast.

      If you’re having any doubts, have a chat with Damien yourself, it’s instantly clear this is a man who knows what he’s talking about.

      Were there any negatives? Well I had a mentor that I didn’t get along wtih for one of my sessions which was a bit frustrating, but they quickly chaned my mentor when I told them, so I was happy with that resolution.

      Aaron C

      I was so worried but I had nothing to worry about

      03/04/2024

      Damien and the coaches really came through on this program – I started off worried that I’d be that one student who wouldn’t make any approaches and would be kicked out of the program in shame..

      But somehow, they got me over my approach anxiety and so much more.

      It’s such an amazing feeling walking down the steet knowing I can actually approach and have a good chance of getting a number from any number of cute girls I pass.

      Highly Recommended

      Alexander W

      Hard to describe everything that's happened

      04/03/2024

      I Completed the 3 month course 2 months ago, and just wanted to share with you guys what my experience was.

      For those who don’t want to keep reading my entire review, know this – IF you were in doubt about School of Attraction, these guys were frigging awesome, and they’re the real deal.

      I was pretty suspicious to start with as I had already had a really bad experience with another Sydney based dating coach, and I was loath to give the whole thing another try.

      But I really loved the fact that the course went over 3 months, and that they offered a money back guarantee on my results.

      The coaches where really great guys who totally knew their stuff. Every time I’d talk to a woman, they knew exactly what tweaks I needed to make. When they joined me in set, watching them work their magic was a sight to behold.

      They have a really strong emphasis on honesty and integrity, and that flowed on into the course – Who would have guessed that being 100% honest with women at all times would make them MORE LIKELY to want to date me and not less?

      If you’re interested in getting dating coaching, definitely get in contact with these guys, the experience between them and their competitors was night and day.

      Erland C

      I loved the mentor sessions

      09/01/2024

      My mentor was honest with me as to where he was at, he didn’t pretend to be a coach nor a man who has supreme success with women, He was just a guy who was a little further down the track than I was and who could understand and relate to where I was at – which meant I couldn’t bullsh*t him when it came to certain things and he’d know exactly why I failed to do something. He would then be able to give me his advice based on his experience on the same sticking point and situations and where he was unsure; he would ask one of the other SOA coaches. I loved these sessions.

      Frank R