1300 443 429

You’re Smart. You’re Successful.
But Dating Still Feels Out of Your Control.

Join Sydney’s most respected dating coaching course – Over 12 weeks, you’ll build the confidence, skills, and mindset to connect with women in a way that feels natural and honest.

🚫 No sleaze. No pressure. Just clarity and a plan.

Next Start Date: 30th May

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Sincere Seduction Intensive

13 Week Course In Sydney, Australia

Enter your details and we will get in touch within 48 hours to line up a time to chat

    M

    Sincere Seduction Intensive

    13 Week Course In Sydney, Australia

    Enter your details and we will get in touch within 48 hours to line up a time to chat

      M

      No Sleaze.
      No Manipulation.
      No Games.

       
      When it comes to dating, I believe in real confidence, genuine connection, and psychology that works in the real world – not lines, routines, or manipulation.

      AVERAGE CLIENT RATING

      What You’ll Get

      You’ll Know Exactly What to Say

       

      Never run out of things to say again — learn how to create fun, confident conversations that women love.

      Confidence That Doesn’t Go Away

       

      You’ll learn how to rewire your mind and body to feel naturally confident in social situations.

      Women Actually Start Noticing You

       

      You’ll stop feeling invisible — and start seeing real attraction and interest in everyday life.

      WHAT DO OUR STUDENTS HAVE TO SAY?

      Five Young Guys Complete Sincere Seduction Intensive

       

      (Note that these guys are younger than the average student we get in the course. Older guys are less interested in being documented for privacy reasons)

       

       

       

       

      Why This Course Actually Works

      Real Confidence Is Fun

       

      This isn’t just drills – you’ll laugh, feel alive, and actually enjoy the process

      Pyschologist Approved For Long-Term Growth

       

      This program has been formally reviewed and approved by a licensed psychologist to ensure it supports long-term confidence, emotional health, and respectful connection

      Works For Smart, Overthinking Guys

       

      We’ve taught 1,000+ men to succeed socially without faking confidence or memorising lines

      You’re Never Doing It Alone

       

      You’ll get a coach and Sydney’s largest wingman community – real guys walking with you, not just theory on a screen

      Your 12-Week Transformation

      Here’s how the course works over 12 weeks

      Week

      1

      Perfect The Approach And Hook The Conversation

      Create the perfect first impression through body language and engaging small talk

      Week

      2

      Learn To Flirt With Teasing And Humour

      Build attraction by making her laugh and demonstrating your Interest

      Week

      3

      Build Unstoppable Confidence – Learn To Wing

      Proven steps to building core confidence, and multiply your success with a wingman

      Week

      4

      Build Rapport And Plot Your Success Journey

      Never be flaked on again – Craft conversations that create trust, connection, and clear next steps with the women you meet

      Week

      5

      Master Phone & Text Conversations, Create The Perfect First Date

      Turn phone and text chats into real-world dates with confidence, clarity, and charm

      Week

      6

      Learn To Show Off Your Strengths

      Identify and demonstrate your most attractive qualities as a man

      Week

      7

      Master The Art Of Sexual Tension And Escalation

      Identify when she’s interested and create so much sexual tension that escalation seems like a foregone conclusion

      Week

      8

      How To Screen For And Establish Casual Sex Relationships

      Easy strategies to identify if she’s open to a casual relationship, how to start and maintain it without pushing her away

      Week

      9

      Finding The Perfect Long Term Partner

      Learn to screen and attract the kind of woman you can see yourself with long term

      Weeks

      10-12

      Mentoring And Leadership Training

      Women love leaders – compounding your knowledge by stepping into the role of a mentor and leader to other men

      98% of our students

      recommend buying from us

      “All I could think as I was doing the course was, “Man, I wish I had done this sooner, I would have saved myself so much money and heartache.”

      Connor, 48, Software Developer

      ” Everything was surprisingly easy… These guys have fun, they talk to women and they’ve become exceptionally good at it. It was SO much easier learning with them.”

      Stuart, 35, Marketing Manager

      One of the biggest things I gained was comfort in my own skin… As the weeks went on, I was starting to get some major improvement through the constant momentum. My goals were getting much more challenging and complex. My communication skills with women were improving and I was quickly getting better results with the women I talked to.”

      John, 24, Student

      Having experienced the best and most famous dating coaches in United States and London, Damien and his coaches are of the highest standard worldwide. His skills are fantastic and his attention to the student is unsurpassed. We are incredibly lucky to have him still living / teaching in Sydney.

      Shayne, 19, Construction Worker

      Paying the money was the best decision I ever made I have made friends with men who were motivated and pushed each other to succeed, who supported each other and helped each other to achieve a common goal; being involved with this kind of social group not only taught me a lot but also helped me raise the bar. Damien and his team’s knowledge and experience in the field taught me things that would have taken me a long time to figure out if I were to have done it on my own”

      Jack, 25, Lawyer

      It’s A Long-Term Relationship

      Serious amount of value 

      52 Hours In-Field Coaching

      Coaching & Mentor Sessions

      27 Hours Video Training Material

      A-Z Tutorials Included

      9 Strategy Sessions With Coach

      Online discussion sessions

      Active Community

      Most active community in Aus

      Unlimited Support

      Email & SMS Support After Hours

      Students Forum

      Read everyone else’s diary

      Meet Damien – Dating Coach, Former Nice Guy, Now Confident AF.

       

      I’ve coached over 2,000 men in Sydney to build dating confidence that actually sticks.

      I used to be in your shoes — overthinking, avoiding rejection, and hoping women would just magically like me.

      That didn’t work.

      What worked was building real-world social confidence — and now I teach other smart, good men how to do the same.

      This is not a course. It’s a life shift.

      Most of our clients say this is the best investment they’ve ever made — not because it’s cheap, but because it works.

      Sincere Seduction Exclusive

      Tailored for high performers who want a 1:1 personal touch, value their privacy and elite level guidance

      POPULAR CHOICE

      Sincere Seduction Intensive

      Our core coaching program delivering dating success to 1000s of men over the last 17 years

      12 Weeks

      12 Weeks

      🎯 1:1 Weekly In Field Practical Sessions**

      🎯 Group Weekly In Field Practical Sessions

      🎥 Complete Sincere Seduction Video Training Series

      🎥 Complete Sincere Seduction Video Training Series

      💻 1:1 Weekly Inner Game Session With Damien Diecke**

      💻 Weekly Inner Game Group Session With Coach

      👨‍💼 Leadership Mentor Program

      👨‍💼 Leadership Mentor Program

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      📞 Unlimited Phone Support With Damien Diecke

      📞 Unlimited Phone Support With Damien Diecke

      🎧 Weekly Approach Audio Analysis**

       

      👕 Professional Sylist Session**

       

      $12,595

      $5,495

      (or 3 x $1,990 / month)

      Sincere Seduction Exclusive

      Tailored for high performers who want a 1:1 personal touch, value their privacy and elite level guidance

      12 Weeks

      🎯 1:1 Weekly In Field Practical Sessions**

      🎥 Complete Sincere Seduction Video Training Series

      💻 1:1 Weekly Inner Game Session With Damien Diecke**

      👨‍💼 Leadership Mentor Program

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      📞 Unlimited Phone Support With Damien Diecke

      🎧 Weekly Approach Audio Analysis**

      👕 Professional Sylist Session**

      $12,595

      POPULAR CHOICE

      Sincere Seduction Intensive

      Our core coaching program delivering dating success to 1000s of men over the last 17 years

      12 Weeks

      🎯 Group Weekly In Field Practical Sessions

      🎥 Complete Sincere Seduction Video Training Series

      💻 Weekly Inner Game Group Session With Coach

      👨‍💼 Leadership Mentor Program

      💬 Lifetime Access To Sydney’s Largest Wingman Community

      📞 Unlimited Phone Support With Damien Diecke

      $5,495

      (or 3 x $1,990 / month)

      ** Course items unique to Signature Seduction Experience

      Money Back Guarantee

      If you’ve tried everything in the course and you’re still getting no luck, we’ll give you a full refund with sincere apologies. Simple as that!

      Here’s Exactly What To Expect (Step By Step)

      Whay happens after you apply? 

      1

      APPLY

       

      Fill in the form to book a consultation call

      2

      REGISTER

       

      After the call, we’ll invite you to join if you’re a good fit

      3

      Tailor & Schedule

       

      You’ll complete a brief questionnaire and we’ll coordinate your weekly sessions based on your availability

      4

      BEGIN

       

      Your 12-week transformation starts with a strategy session and live coaching

      Frequently Asked Questions

      ❓ Will this work for me personally?

      That’s exactly what the application call is for. This isn’t a one-size-fits-all course — I only invite guys who I genuinely believe will get results.


      Whether you’re starting from scratch or already have some experience, the coaching is tailored to your level, goals, and personality.


      Most students are surprised how quickly things start clicking once they have the right guidance and accountability.

      ❓ What if I’m shy, older, or not good-looking?

      That’s actually who this course was built for.


      Many of our most successful students were introverted, in their 30s or 40s, or didn’t think they were “naturally attractive.”


      The truth is, women are far more drawn to confidence, presence, and social skill than looks alone — and those are exactly the skills we help you build.

      ❓ How is this different from pickup artist or manipulative dating stuff?

      This course is the opposite of manipulative.


      There are no scripts, tricks, or games — just real social confidence, emotional intelligence, and direct communication.
      Everything we teach is based on respect, honesty, and integrity.


      That’s why we’re psychologist-approved and have been trusted by thousands of men over the past 17 years.

      ❓ What’s the time commitment each week?

      You’ll need to set aside about 4–6 hours per week:

      • 1 in-person coaching session

      • 1 online strategy or mindset session

      • Optional: practice exercises or real-world outings
        This course is designed for busy professionals — so everything is streamlined, focused, and built for real-world results.

      ❓ What if I can’t afford it right now?

      We totally understand it’s a significant investment — and it should be.


      This isn’t just a course, it’s a life-changing coaching experience.


      That said, we do offer a payment plan (3 x $1,990/month), and we only invite clients who are truly ready to make the most of it.
      If now isn’t the time, stay connected — we’re not going anywhere.

      ❓ Is this course really worth the price?

      Most online dating advice is cheap — and that’s exactly what it delivers.

      This program is different:

      • It runs over 12 weeks

      • It guarantees long term results

      • It’s been formally approved by a psychologist – no pseudo-scientific nonsense
      • And most importantly, it’s tailored to you — your personality, your pace, your challenges
        Over 17 years, we’ve helped thousands of smart, successful men get results where everything else failed.
        If you’re ready to change your life, this is the most effective and personalized path to do it.

      Apply For The Course Now

       Sincere Seduction Intensive

      Sydney, Australia

      Next Start Date: 30th May

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      4.7
      28 customer reviews
      5 star86%
      4 star7%
      3 star4%
      2 star0%
      1 star3%

      Finally Found Dating Coaching To Be Proud Of

      08/05/2022

      first got involved in learning pickup when I got myself a copy of ‘The Game’. In the beginning I Was trying out all the methods in the book, and others I could find online, but it kept coming across as a bit sleazy and meh…

      So I never got fully involved in any kind of pickup because it never fully appealed to my personality. (I’m a bit introverted and definitely not a performer).

      I then had a friend mention a course he had done with School of Attraction, and he insisted it was nothing like what I had read those years before… He was absolutely right! I went along to a free seminar he was running, and signed up for his 13 week course on the spot.

      The program wasn’t about trying to get me to change who I am, it was about developing myself as a man and building my confidence.

      It’s intense and long, but by the end I had come such a long way! I wasn’t perfect yet… You really can’t be perfect at anything in 12 weeks, but I was full of confidence in myself, and my ability to keep getting better and better… I’ve finished the program 3 months now, and I’m still consistently improving thanks to School of Attractions massive online community which means there are guys for me to head out with and practice with most days of the week.

      Basically, when Damien suggested I could post up a review if I Was still happy with them 3 months on, I jumped at the chance to help spread the good word. These guys are fantastic, they really know what they are doing and will change your life forever.

      Tip for consumers: Be aware, this is a pretty hardcore program that requires dedication and time to invest. You WILL get results, but don’t think you can cruise through it and still see massive changes.

      Joseph A

      Awesome experience, but a lot of work

      01/10/2012

      I did Damien’s 12 week Sincere Seduction Intensive course about a year ago now. And as I promised Damien when I first signed up, if I still felt great about the program a year later, I would write him a review.

      The program itself is longer than any I had seen before. It’s also quite a large number of hours, totalling about 7-8 hours of time commitment a week. This was tough for me at times, but I could totally see why it was set up this way. After 12 weeks, I wouldn’t say all my woman problems were solved, but I was still a totally changed man in my behaviour towards women. I started out nervous and shy, and came out the other end determined and focussed, I had earned what Damien called ‘killer instinct’.

      So to anyone thinking about doing this program with School of Attraction I say this: You really won’t find a more comprehensive program anywhere. The coaches really know what they are doing and support you above and beyond what you would expect. They don’t promise to solve all your problems in 12 weeks, and I think that’s fair because nobody can, this stuff takes time after all. BUT they do promise to change your life, and give you ongoing support long after the program is finished. If you want long lasting change, this is the place to go.

      I’m still a part of the community of ex-students who continue to go out and improve themselves. 12 months ago, I had 2 ex girlfriends, and almost no other experience with women.. Now I’m on about 3 dates a week, and some of them are going all the way.

      Comprehensive, Insightful, Life changing

      Time Consuming

      Mitch M

      The best community ever

      05/02/2025

      I finished the 13 week Sincere Seduction course a few month ago, and I just wanted to write my thoughts looking back.

      When I first signed up, I signed up for the theory content and the in person coaching over 3 months – All of that was really good and professional, but the biggest reason I think this course has proven to be one of the best investments for me was their community.

      Being relatively new to Sydney (I moved here about 3 years ago) – I don’t have that many friends.

      Damien has built a really amazing community of other students who are out practising regularly. The guys are really friendly and supportive and there are always mentors around too who have been able to help keep me motivated and practising and getting results long after the course was over.

      So if you’re like me and want to find guys to become friends and go out with as well as get really great in person coaching, I definitely recommend School of Attraction.

      Vin S

      I made some of the best friends of my life

      24/01/2025

      Okay, so full disclosure up front, as a past student, Damien Diecke, the head coach asked me if I wanted to write a review for him and I was happy to help. Damien asks us not to write reviews until a few months after we’ve finished the course so that we can give a more rounded account of our lives afterwards which is something I really respect him for.

      I finished the Sincere Seduction program 3 months ago and all I can say is that my life looks so very different to how it did this time last year.

      This time last year I was a few months out of a soul-destroying marriage, all my friends were either married or too busy with work to hang out and try to meet women. I was feeling super-introverted and quite lonely. I felt like being Chinese-Australian didn’t help me make friends or meet women either.

      How is my life looking today? Well.. I have a girl I’m seeing casually at the moment, and I have a really great group of friends in the School of Attraction community I head out with every week to laugh and talk to girls. I have new dates every week, and some of them lead to the bedroom so I’m feeling pretty fulfilled there.

      For me, the most important part of the program was Learning to overcome some of the bias against Asian men in Australia, and learning to believe in myself and the fact that I deserve to have incredible women in my life. I no longer lock up and stutter around gorgeous women – I still get to be myself and be a big nerd sometimes, but I’m not doing it in a way that’s charming rather than pathetic.

      For any guys wondering about doing the program, I say DO IT! It will be the best investment you ever make in yourself.

      Elson C